QR codes by use case → QR codes for flyers and posters
QR codes for flyers and posters
Print advertising's oldest problem is that you can't tell what worked. A trackable QR code is the cheapest fix available: it turns a poster into something with a number attached.
Make one now — free, no account
One code per location beats one code per campaign
If every poster carries the same code, you learn how the campaign did. If each location carries its own, you learn which locations are worth paying for next time — and that's the decision you actually have to make.
The codes look identical to a passer-by. The difference is entirely in your dashboard.
Fix a campaign that's already on the wall
Wrong date on the flyer. Event moved. Ticket page changed. Sold out and you'd rather send people to the waitlist than a dead checkout. With a dynamic code, all of those are a thirty-second edit rather than a reprint and a re-flypost.
Give people a reason to scan
Nobody scans a code out of curiosity any more. 'Scan for 10% off', 'scan for the map', 'scan to book a slot' all outperform a bare code, because the reader knows what they're getting before they lift the phone.
Printing checklist
- Size for scanning distance: roughly 1/10th of how far away readers stand.
- Put the code at or above eye level on posters — not near the floor.
- State what happens when they scan it.
- Use a separate code per location if you want per-location numbers.
- Check it after it's mounted; glass, glare and lamination change everything.
Want to change it after it's printed?
That's what a dynamic code is for. The printed image never changes; where it sends people does — and every scan gets counted so you know whether it's working.
Start free — 2 editable codes See pricingQuestions
How do I tell which poster got the scans?
Generate a separate dynamic code for each location. Each has its own scan count, and they all point wherever you like — including the same page.
Can I fix a flyer with the wrong date on it?
You can fix where it sends people, instantly. You can't fix the printed date — but pointing the code at a page with the correct details is usually enough to rescue the run.
Related
- QR codes for restaurant menus — Make a free QR code for your menu, or a dynamic one you can re-point when the menu changes — without reprinting a single table tent.
- QR codes for real estate yard signs — One sign, a new listing every few weeks. Make a QR code you can re-point to the next property instead of reprinting riders.
- QR codes for wedding invitations — Put a QR code on your invitations that still works when the venue, timings or RSVP page change. Free generator, editable codes.
- How to change a QR code after it's printed — Whether you can change where a printed QR code goes depends entirely on which kind you printed. Here's how to tell, and what to do either way.